Peaks Med at AIM forum

The Artificial Intelligence Marseille (AIM) forum

I had the opportunity to participate in theArtificial Intelligence Marseille (AIM), an event organized by La Tribune et Provence, during which I attended enriching discussions aroundartificial intelligence.

This forum highlighted AI as an essential lever for transformation for businesses and
organizisations. Here I summarize the key points and perspectives emanating from the forum, highlighting thesignificant impact of AI on economic and technological development of the Marseille region in the next ten years.

The event, which aims to make Marseille the European capital of AI in the next decade, brought together a host of major players, ranging from large groups to startups, including international experts and institutions. The topics covered covered a broad spectrum: from the ethics of AI to its practical applications in various sectors such as health, education, and cyber security.

The different talks of the AIM forum

AI as a catalyst for business innovation

The day began with an overview of theAI as a driving force for business innovation. Concrete examples, such as the use of AI by La Poste for internal functions such as classification and translation, were highlighted.
La Poste has also adopted a ethical charter dedicated to AI, reflecting a growing awareness ofimportance of ethics in the use of AI technologies.
In addition, companies like Mirakl have demonstrated the significant efficiency gains achievable thanks to AI, particularly in theusing models like GPT-3 and GPT-4.
This therefore illustrates the profound impact AI can have in optimizing business processes and creating new growth opportunities.

Risks and regulation of AI: a balance to find

The session also addressed the challenges related to data reliability and privacy protection, emphasizing the importance of private clusters for data security. The creation of a government commission on AI, announced by Anne Bouverot, demonstrates the desire to understand and regulate the economic, ethical, societal and environmental impact of AI. Discussions aroundEuropean AI Act highlighted concerns about the potential of this regulation to restrict innovation, while emphasizing theimportance of finding a balance between innovation and regulation.

Generative AI and transformation of the professional world

The growing adoption ofGenerative AI in various professional sectors was a highlight of the forum. Concrete examples in the fields of law and human resources were presented, where AI assists in tasks such as writing job offers, demonstrating a notable increase in productivity and quality. This segment also highlighted theimportance of ongoing employee training to remain competitive in the face of rapidly evolving AI technologies. This trend marks a important transition towards an era where AI becomes a daily tool, changing working methods and required skills.

Sustainable development and AI: towards an eco-responsible synergy

The issue of Sustainability has been central, with an emphasis on need to link AI innovations to sustainable development goals. Discussions focused on how theAI can contribute to decarbonization and efficiency, illustrating theimportance of combining technological progress with environmental responsibility.

Adoption of AI by ESNs: a growing trend

Interaction with various digital service companies (ESN) cities like Montpellier, Nice, and Marseille, including entities the size of peaks, revealed a significant trend. These ESNs, although not having an initial connection with AI, have begun to establish Data Science & AI centers, aligning with the market trends for 2024. This strategic evolution, also adopted by peaks, demonstrates a clear understanding ofgrowing importance of AI in the digital sector, highlighting a proactive preparation for imminent technological developments.

Conclusion of the IAM forum

In conclusion, the AIM forum has clearly established thestrategic importance of AI for the Marseille region and beyond. The urgency to embrace this technological transformation is palpable, and the investment in education, research, and infrastructure necessary to harness the potential of AI is crucial. My testimony aims to highlight not only the opportunities offered by AI, but also the need to act quickly to stay at the forefront of this technological revolution on the French market.

Maxime, Data Scientist & AI at Peaks Méditerranée